Other ideas include adding pictures of the business’s building.Īdding multimedia to a YP listing can help your client’s customers find them, as it makes the profile more complete. This is easy to do with Google Maps or Apple Maps. Another great tip is to include a map showing the business location. You can (and should) also include an “about us” section for the client’s profile. One reason to use Yellow Pages is the opportunity to include a wide variety of multimedia. Use the multimedia features to their full extent You can go a step further and use local listing management software to manage client profiles across all profiles. It’s also more time consuming to do things this way, so using a sync feature is a smart move. If your team has to input the same data over and over, there’s a risk they’ll enter it wrong on at least one profile. This saves your agency team time, and it helps ensure the information is accurate. Every time you update the profile on, you can sync with SuperPages and more. One way to ensure consistency across YP-owned directories is to sync across their websites. Sync across YP’s family of online directories The NAP should be the same for every profile on each platform. If you’re setting up a new profile, then you’ll want to take a look at the NAP information across directories and listing platforms. Update any information that is incorrect or outdated. If it’s incorrect or outdated, it could be dinging the client’s local SEO rank-and confusing their customers. If the client already has a listing, your next step is to check out whether the information is up to date. Your first step should always be to research Yellow Pages listings. You want to ensure that the business’s NAP is consistent across all platforms ( Search Engine Journal). Search engines like Google also rely on them to determine whether a business is worth recommending. These details are crucial pieces of information that help people find your clients. Much like you would with a Google Business Profile listing or a Yelp profile, you’ll want to focus on the client’s NAP: That includes Yellow Pages and its family of sites. The basics of local SEO apply to pretty much every online directory out there. So, how do you make sure that a Yellow Pages listing is performing for your clients? You can follow these tips to boost performance. That's why you need to take steps to optimize a Yellow Page listing for each of your local business clients. To tell the truth, all these directories matter. They might even favor Yelp or another site. They might think Google Business Profile is the be-all, end-all of online business listings. Some of your agency clients might hesitate to get a Yellow Pages listing for their business. It’s not surprising their knowledge has created a powerful online directory. Of course, Yellow Pages also knows how to help people find local businesses-they’ve been doing it for decades. Download “How to conquer local search engine optimization (SEO)” to become your clients’ go-to expert right now. An optimized Yellow Pages listing is only one part of an overall local SEO strategy. Part of their success comes from Google’s renewed focus on local SEO. Although the print version has declined, online Yellow Pages listings get millions of visitors per month ( Similar Web). It might surprise you to learn that Yellow Pages (YP) is still alive and well, even in the internet era. Do you remember how you found local businesses in the days before Google and the internet? Most people pulled out a print telephone directory like the Yellow Pages.
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